White Maternity Dress | FM44
Cash on Delivery (COD) Orders
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- Made from 180 GSM super combed bio-washed cotton with double-stitched seams and a folded neck for lasting comfort.
- Designed for moms-to-be, combining style, comfort, and emotional expression during pregnancy.
- Pre-shrunk with a regular fit and excellent colorfastness, ensuring a consistent look wash after wash.
Free Shipping on Orders Above ₹999
Get additional 5% OFF on all Prepaid Orders
Easy Returns & Exchanges
- Not happy with your order? Don’t worry - returns and exchanges are simple and hassle-free!
- Free exchange within 3 days of delivery.
- For Prepaid orders, refunds are issued back to your original payment method and for COD orders, refunds are provided as store credits for your next purchase.
👉 Start your return or exchange request here: Return & Exchange Portal

From Cotton to Closet
Premium Yarn from SSM
We begin with 24’s RL (Red Label) yarn sourced from SSM, known for its superior quality and durability.
Why SSM?
SSM is one of India’s most trusted spinning mills, delivering consistent yarn strength and finish - the foundation of every premium garment.
Tight Knit, Just Right
Using state-of-the-art Mayer & Cie machines, the yarn is tightly knitted to achieve a sturdy 180 GSM fabric. The result? A dense and premium knitted grey roll - soft, yet built to last.
Why Mayer & Cie?
These German-engineered machines ensure exceptional precision and fabric consistency. They produce uniform loops that give our T-shirt its signature weight and durability, without sacrificing softness.
Color That Lasts
We use soft flow dyeing with reactive dyes and a bio-silicon wash. This keeps the fabric soft while locking in rich Pantone-matched colors. No bleeding, no fading - just timeless tones.
Why bio-silicon wash?
It gently removes fiber fuzz with natural enzymes and finishes with silicone to reduce pilling, add softness, and give a smooth, premium feel.
No Shrinks, No Surprises
To prevent shrinkage and set the knitting structure, the fabric goes through Tubetex tubular compacting.
Why compacting matters?
Compacting not only prevents shrinkage but also enhances dimensional stability - meaning your T-shirt holds its shape wash after wash. It’s a key step in ensuring a lasting fit and a premium finish.
Rest Before Precision
Post-compacting, the fabric is stocked and relaxed for 24 hours. Relaxing the fabric after compacting allows it to settle into its final form, minimizing tension and distortion. This ensures cleaner, more accurate cuts and consistent sizing across every garment.
Measured. Checked. Cut.
Before cutting, each fabric batch is quality-checked for flaws. Panels are then precisely cut and stitched using high-strength Coats threads, featuring a derby neckline and drop-shoulder fit.
Trimmed. Pressed. Perfected.
Post-stitching, each T-shirt is carefully trimmed, steam-ironed, and inspected for shape, sizing, and finish.
This final touch ensures every piece looks as good as it feels - crisp, clean, and ready to wear.
Stocked & Ready
Finished products are neatly organized in our inventory and always ready to move the moment you place an order.
We generate a pick-list and assign dedicated SKUs to every style, size, and color. This system ensures zero mix-ups and smooth, error-free dispatches.
Picked. Checked. Delivered.
Once your order is placed, we print the invoice, pick your items from the shelf, and run a final quality check to make sure everything’s just right.
Your order is scanned, securely packed, and handed off to trusted delivery partners. It reaches you safe, sound, and ready to wear.